1) Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet, The Walt Disney Company, Comcast, 21st Century Fox, Facebook, Viacom, News Corp, Time Warner. If you were absent or don't have the notes, research any of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.
2) Do you agree that governments should prevent media conglomerates from becoming too dominant? Write an argument that looks at both sides of this debate.
I believe that media conglomerates becoming too dominant in the media would have an adverse effect on smaller competing media companies who are trying to make their name in the industry. On the other hand, when multiple large media conglomerates are competing for market share, it could become an incentive to become more competitive and to produce content better than their competitors, this could prove beneficial for audiences
Media Magazine 52 has a good feature on the changing relationship between audiences and institutions in the digital age. Go to our Media Magazine archive, click on MM52 and scroll to page 9 to read the article 'Two Key Concepts: The Relationship Between Audience and Institution'.
3) Briefly describe the production, promotion and distribution process for media companies.
Production companies produce the content, from there promotion companies promote the said content through different mediums, from there the distribution companies get the content to the audiences.
4) What are the different funding models for media institutions?
Some funding models include:
Licensing Rights
shareholders
Views
5) The article gives a lot of examples of major media brands and companies. Choose three examples from the article and summarise what the writer is saying about each of them.
Marvel:
The article states that Marvel films contain violence and also support typical societal values e.g. Protecting the weak, sacrifice, responsibility etc.
Disney:
Family-friendly well-known media conglomerate who have managed to create a cinematic universe; which allowed mass production of merchandise and different diversifications.
ITV:
Main income source is advertisers, means that their main focus is on appealing mass audiences rather than niche ones.
6) What examples are provided of the new business models media companies have had to adopt due to changes in technology and distribution?
Music:
Musicians can no longer make money through the selling of their music so they've turned to sponsorships, live shows, and merchandise.
Film/Tv:
Mass investments into CGI technology to try and convince audiences to watch their films/shows.
7) Re-read the section on 'The Future'. What examples are discussed of technology companies becoming major media institutions?
Google:
Bought Youtube and changed how we listen to music and view media texts
Amazon, Netflix and Yahoo:
Three major business who now all own their own TV show streaming sights
Facebook:
Have purchased the Oculus Rift, a virtual reality device.
8) Do you agree with the view that traditional media institutions are struggling to survive?
With the continuous growth of social media and the internet as a primary source of entertainment, traditional media institutes are struggling to compete.
9) How might diversification or vertical integration help companies to survive and thrive in a rapidly changing media landscape?
With the decrease of traditional income for large corporations, diversification and verticle integration can both be incredibly important to ensure the profitable growth of large businesses.
10) How do YOU see the relationship between audience and institution in the future? Will audiences gain increasing power or will the major global media conglomerates maintain their control?
Social media has become the voice of the people and businesses have learned to respect the wants of the people due to it. In the past international boycotts have become a common practice against large corporations who ignore what their consumers want, and in teh future that power is bound to increase
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