Thursday, March 12, 2020

Media Paper 2 PPE - Learner response

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

55/84 B Above MT2 = Credits x2

2) Did you succeed in meeting or exceeding your target grade for A Level Media in this paper? If not, how many additional marks do you need to achieve your target grade in Paper 2?

I managed to achieve above my target grade 
These are the grade boundaries we've used, based on last year's A Level exam but raised slightly to account for the fact they will probably move up slightly (out of 84):  

A* = 75; A = 66; B = 54; C = 44; D = 32; E = 20.

Now read through the AQA mark scheme for Paper 2 - you'll already have looked at this in class when marking the exam booklet of other students' responses. The original Paper 2 question paper is here if that is helpful too.

3) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme:

Q1:
5/9

My analysis of the main character and the setting behind I believe was too weak to get a higher mark, patriotism and connotations of the american flag were also points I should have added.
Q2:

18/25

I believe I overall did well with this question and was just missing details and or additional theories. 
e.g. of what I could have added.

research – such as the Bobo doll experiment – has demonstrated the way
in which (young) people are influenced by violence with research including
real world and television examples.

effects research into video games tends to focus on violent game-play;
both Lara Croft and Metroid are action adventure games which focus on

assault and killing in the narrative

Q3:
16/25

Same issues as the prior question but to a greater extent.

Examples of what I could/should have added.

the contexts of production are more important and influential than any
intent of the ‘authors’ as it is impossible for the individual to transcend

social and cultural contexts

it can be argued that this representation has now become part of the

mainstream but Men’s Health had a role in this change.

Q4:
16/25

The structuring of my questions I believe are fine, but the same issue arises, my details need to be improved and applied more with the context.

Examples of things I need to include.

Kudos, the independent producer of the series, specialises in TV
series which can be sold or remade for the US market, making it
typical of contemporary media institutions which operate globally

rather than nationally

AMC and RTL were able to develop the series in the context of new
opportunities for distribution and exhibition – e.g. the Walter Presents
platform in the UK, which is a subsidiary of C4, exploiting broadcast

and digital opportunities

how audiences are grouped and categorised by media industries,
including by age, gender and social class, as well as by lifestyle and

taste



Example: Q2: 13/25 marks
Additional points: I didn't mention media effects theories such as cultivation theory; I didn't focus on the question asking 'how valid' are media effects theories; I could have discussed the effect representations of women have on male gamers as suggested by Anita Sarkeesian; I could have discussed the ideological impact of The Sims on young gamers indoctrinated into the American capitalist dream...

4) Look at question 4 - the synoptic question on TV. Write a full, new essay plan for this question using the indicative content in the mark scheme (focus particularly on distribution) and taking care to include at least one paragraph that addresses the synoptic element. You can use bullet points but make sure you offer enough content to meet the criteria for Level 4 (top level). This will be somewhere between 4-6 well-developed paragraphs planned in some detail.

Intro:

Briefly talk about my opinion and begin to give briefly state to the points I'm going to make. e.g. Capital and D83 both to an extent do reflect changing attitudes to global productions 

Para 1:
begin to talk about D83 - Bring up the production company (RTL, AMC and Sundance) this combination is an example of a merging of international and traditional production companies developing together, bringing a more representational, global perspective.
Delve deeper into the idea of a connected world due to the internet.

Para 2:
Rebuttal the above para by stating that if the show is funded by American money, there is only a certain amount of a different perspective the show can provide. Tied down by american money does not represent a wholly diverse and global production. This combined with the fact that the show represents a very western idea of life.

Para 3:
Capital does provide this idea of a global audience/production but only to an extent

  • Diverse actors
  • Different perspective
  • Truer representation of a diverse London than done normally
Para 4: 

Again also limited as the show only provides a look at London and nothing more, ideas of international relations are present in the show but are not shown, this combined with the fact that its funded with western money strengthens this point.

Conclusion:
Our case studies D83 and Capital do represent a growing interest in global television, but only to a certain point as western influence manages to get a hold on every industry.


 
5) Based on the whole of your Paper 2 learner response, plan FIVE topics / concepts / CSPs / theories that you will prioritise in your Easter Media revision timetable.

D83
Capital 
Theories (in general) 
Analysis questions 
Evaluation improvements in questions

Tuesday, March 10, 2020

Newspapers: The decline in print media

Blog tasks: The decline in print media

Part 1: Ofcom report into news consumption 2019

Read this Ofcom 2019 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:

1) Look at the key findings from the report on pages 2-3. How do UK adults generally get their news? 

Most adults in the UK are beginning to get their information from social media, while TV is still the dominant source of information for most adults; the percentage of social media and TV users is changing relatively drastically (4% in a single year).
2) Read the overall summary for adults on pages 7-8. What do you notice about the changing way adults are getting their news?

The way adults are receiving their news is changing, while TV and the BBC are still core parts of news culture for most adults; the influence of social media is growing and becoming far more apparent. Although not massive shifts, the shifts are big enough to suggest major changes in the future for entertainment and news consumption .
3) Look at the summary of platforms used on page 13. What do you notice about newspapers and how has it changed since 2018?

further decrease in usage (2%)
4) Now look at the demographic summary for news platforms on page 15. What audience demographic groups (e.g. age, social class) are most and least likely to read newspapers?

Most likely to read newspapers - Old, male, white, abc1
Least likely to read newspapers - Female, young, ethnic minority, C2DE
5) Read Section 3 on cross-platform news consumption (page 20). What newspaper brands can you find in the list of most popular news sources across platforms?


  • Daily mail, mail on Sunday 
  • The guardian, the observer 
  • The sun, Sun on Sunday
  • Metro

6) Now turn to Section 6 focusing on newspapers (page 33). How has the circulation of national newspapers decreased between 2010 and 2018?

The overall total circulation of newspapers have gone down overtime. In 2010 the circulation was 21.9 million, in 2018 that figure has gone down to 10.4 million.

7) What are the most-used newspaper titles?

the most popular newspapers are the Daily Mail, The Sun and Metro. 

8) What are the most popular titles when print and online figures are combined (look at page 38)?

The most popular titles overall are, The Daily Mail, The Guardian and Metro.

9) How does the i compare to the Daily Mail?

Daily Mail has an overall readership of 9,623 while i has a readership of 2,615. Making a difference of 7,008. (000)

10) Now study the demographic details for our two CSP newspapers on page 39. What is the breakdown of the Daily Mail audience and the i audience? What differences do you notice?

Daily Mail:
Majority of the Daily Mails readership are old (65+) of the ABC1 category and white.

i:
Significantly less readership than the Daily Mail
Most old (65+) men who belong to the ABC1 category, but the ethic majority of the readership seems to be fairly split down the middle with there being 5% ethnic minorities and 5% white.

11) Read section 7 of the report: news consumption via social media (pages 40-52). Pick out three statistics from this section that you think are interesting and explain why.

 Facebook having a total of 73%, their dominance in the market is expected but still surprising at times.

WhatsApp having a high total percentage than instagram.

Most twitter users are male.

12) Look at the summary of readers' attitudes for newspapers on page 76. What statements for Daily Mail readers tend to agree with?

That its high quality, that it helps them understand the world, that its accurate.


Part 2: Factsheet - The death of print media

Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 165: The death of print media. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets

Read the Factsheet and complete the following questions/tasks:

1) What has happened to print media in the last 30 years?

Print media in the last 30 years have lost significant amounts of popularity, and the shifting of consumer wants is the main culprit for this.

2) Why is the Independent newspaper such a good case study for the decline in print media?

The Independent is a newspaper that has "died", established in the 80's, the independent remained on outskirts of popularity, retaining a relatively low readership in comparison to their competition. In 2016 although, the Independent went entirely online showing the death of print newspaper.

3) What was the Independent newspaper famous for?

It was famous for providing unorthodox front pages and stories.


4) What did the then-owner of the Independent, Evgeny Lebedev, say about the newspaper's digital-only future?

“The newspaper industry is changing, and that change is being driven by readers. They’re showing us that the future is
digital. This decision preserves the Independent brand and allows us to continue to invest in the high quality editorial content that is attracting

more and more readers to our online platforms.”

5) How do online newspapers make money?

Online newspapers make money in a few ways, one way would be advertisements, another would be paid posts and a third would be views on YouTube and other platforms.

6) What did the Independent's longest-serving editor Simon Kelner warn regarding the switch to digital?

Simon Kelner suggests that "For me, the power of the Independent came from
the variety of voices, the originality in its design and the iconoclastic
feel of the paper. It is very difficult to replicate that in digital form. And
it is even more difficult to do that with a paper like the Independent.”

7) What is the concern with fake news? What does 'post-truth' refer to?

Social media and the ease of producing your own news has led to the creation and distribution of "fake news", news that is as the name suggests, fake; this combined with the lack of regulation over social media and the internet as whole means that people can be manipulated, something that could be incredibly dangerous.

8) What is your view on the decline in print media? Should news be free? Is it a concern that established media brands such as the Independent can no longer afford to exist as a printed newspaper?

I feel its nothing more than the gradual change of consumer needs, if business cant keep up with it its their fault.

Tuesday, March 3, 2020

Learner Response - PPE

1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

WWW - This was an absolute joy to read in places with brilliant engagement and genuine originality and insight in your answers. A could of key lessons cost you you the A grade.

EBI - Q2: a huge lesson here! you don't answer the question (refer to the unseen text) and instead offer a paragraph on This is America. Do not do this in the real exam!

Q7 Needed a little more clarity in use  of theory... and Hall's reception theory would seem to an essential aspect to this question.



2) Did you succeed in meeting or exceeding your target grade for A Level Media? If not, how many additional marks do you need to achieve your target grade in this paper?

I believe my target grade was an A, I got a B instead at 63 marks. I was 5 marks off

The grade boundaries for this paper:

A* = 78; A = 68; B = 56; C = 46; D = 36; E = 26.

Now read through the AQA mark scheme. This is vital as the paper was an official specimen exam paper and therefore the mark scheme tells us a lot about what AQA are expecting us to produce. The original question paper is here if that is helpful too.



3) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify any points that you missed by carefully studying the AQA indicative content in the mark scheme:

Q1: 6/8

I don't believe I analysed the texts more apparent features such as the text etc enough as I should have, and instead focused on the implied meanings.

Q2: 6/12

I miss read the question and failed to mention the unseen text, that was the main thing that cost me my marks.

Q3: 6/9

I missed my marks in the details. If I was to add more theorists or spoken about e.g. Talking about equilibrium may have gotten me the extra marks.

Q4: 16/20 

 As with question 3, I believe I missed my marks by not adding as many details as I could have. If i was to also add a little more analysis to score hair cream with its ties into hyper masculinity, I may have gotten more marks.

Q6: 7/9

After reading my answers and the marks scheme, I believe that it is apparent that my main flaw is the fact that I tend to miss out on details. The same can be applied here too.

Q7: 16/20

The same as my prior questions 

Example: Q1: 5/8 marks
Additional points: didn't mention codes and conventions of music promotion flier/poster;  didn't discuss unconventional focus on mouth rather than eyes; didn't discuss idea that gender stereotypes are ironically reinforced to emphasise 'outsider' element of artist.

4) Look at Question 4 - a 20-mark essay evaluating how useful Judith Butler's theory of gender performativity is. Write a full essay plan for this question using the indicative content in the mark scheme and with enough content to meet the criteria for Level 4 (top level). This will be somewhere between 4-6 well-developed paragraphs planned in some detail.

Intro-

Agree with the idea presented, but only to an extent. discuss the idea of there being more important theories.

Para 1-


  • Context behind score hair cream
    • What that context means to the idea of masculinity 
  • Changing of masculinity - What it was then 
    • Growing male anxieties 
    • Soft skills
  • Beginning evolution of masculinity 
Para 2 - 

  • That Boss Life being a clear example of a changed idea of what it means to be masculine 
  • Here, disagree with the idea clearly with the point "there is no clear defined standardisation of masculinity
    • Manny Guiterez is an example of this
  • Stages of masculinity 
  • Rise of homosexuality 
Conclusion- 


  • use the argument of a lack of a standardised definition of masculinity to conclude the question combined with the idea that masculinity is in a constant state of change. 


5) Based on the whole of your Paper 1 learner response, plan FIVE topics / concepts / CSPs / theories that you will prioritise in your summer exam Media revision timetable.

Newspapers
Every CSP - primarily the OSP ones
Audiences
Theories
VideoGames