LR - Baseline assessment Y13

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential)

WWW: This is superb - a joy to read! There's real command of the debates, the wider industry, and the two institutions in Q3 brilliant.

EB1: It's = It is always 

Make sure you provide evidence for all your points with specific reference to the CSP's

Revise Life Hacks a little

Q2 question focus: "how useful"...make sure you are using this phrase in your answer and address both sides of that question.

2) Focusing on the BBC Life Hacks question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas.

Inform: They inform listeners to problems they may be facing in their own lives
Educate: Allows listeners to text or call the hosts, fulfilling the educating aspect
Entertain: They play music in different segments3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds. Complete the following:

• Gerbner's Cultivation theory: useful or not useful? Why?
• Useful as audiences began to respect the radio as an authoritative figure

• Frankfurt School's Hypodermic Needle model: useful or not useful? Why?
• Not useful, proved to be an obsolete theory even with a dated example like war of the worlds 
• Stuart Hall's Reception theory: useful or not useful? Why?
• The entire panic could be seen as an example of reception theory, the fact that different people reacted differently to the same thing, so yes, it is useful 

4) Write a full essay plan for the 25-mark Magazines question. The mark scheme contains plenty of ideas you can use here. Your plan should include notes/bullet points addressing the following:

• Introduction: one sentence answering the original question and laying out your argument clearly.
• Oh Comely is more successful but what it means to be successful is relative to the size 
• Paragraph 1 content:
• Talk about Oh Comely, 
• What they do right, in comparison, give reason and evidence
• What their audience is
• Why it matters
• Paragraph 2 content:
• What they don't do right
• They're not as big as men's health 
• Why? 
• Paragraph 3 content:
• Men's health, are they successful? Why? Give evidence.
• go back to relativity 
• not as successful as they were before, but does that they're not successful anymore 
• Paragraph 4 content:
• Both unsuccessful as neither revived the magazine market, but the fact they're still surviving is impressive. Oh Comely is growing while Mens Health is diminishing.
• Paragraph 5 content:
• -
• Conclusion: sum up your argument a final time in one sentence
• Finally, in conclusion, success is relative, but taking that into account, Oh Comely is successful by still having a working business model in a diminishing market, but Mens Health has a massive online presence 

5) Finally, identify three key skills/topics you want to work on in A Level Media this year before the final exams in June.

Psychographics
better essay writing 
better reasoning