Tuesday, December 3, 2019

Videogames: Further feminist theory

1) What definitions are offered by the factsheet for ‘feminism ‘and ‘patriarchy’?

Feminism is a movement which aims for equality for women – to be treated as equal to men socially, economically, and politically. It is a movement that is focused not on ‘hating’ men, or suggesting that women are superior. Instead, feminism is focused on highlighting the power and suppressive nature of the patriarchy (male dominance in society).

Feminists see the patriarchy as a limitation to women receiving the same treatment and benefits as their male counterparts.

2) Why did bell hooks publish her 1984 book ‘Feminist Theory: From Margin to Center’?

bell hooks saw that there was a lack of diversity in feminism and aimed to highlight that with her book. 

3) What aspects of feminism and oppression are the focus for a lot of bell hooks’s work?

bell hooks took an inclusive look to feminism and tried to highlight more than the typical e.g. the idea that women are superior to men, and instead looked at all forms of marginalisation  

4) What is intersectionality and what does hooks argue regarding this?

The term intersectionality is used to describe overlapping or intersecting social identities and related systems of oppression, domination or discrimination. Its meaning is that multiple identities intersect to create a whole that is different from separate component identities

5) What did Liesbet van Zoonen conclude regarding the relationship between gender roles and the mass media?

Zoonen states that the media has had a significant effect on the idea of gender and how it's represented e.g. how pink and blue represented girls and boys while in 18th century france a pink suite was considered appropriate attire for a man. 

6) Liesbet van Zoonen sees gender as socially constructed. What does this mean and which other media theorist we have studied does this link to?

It means that the idea of gender and what it means to be a certain gender is developed by society, another theorist that can be linked to this would be Gauntlet.

7) How do feminists view women’s lifestyle magazines in different ways? Which view do you agree with?

There will be some feminists that see the content to sometimes be demeaning and offence as it projects a stereotypical view of women most of the time. Some feminists although will sometimes see the emphasis on sexuality as empowering as it shows women taking control of their sexuality. 

8) In looking at the history of the colours pink and blue, van Zoonen suggests ideas gender ideas can evolve over time. Which other media theorist we have studied argues this and do you agree that gender roles are in a process of constant change? Can you suggest examples to support your view?

Gauntlet suggests that masculinity and what it means to be masculine is always in a constant process of change, an idea that is very reminiscent of the colour and gender change shown in 18th century France 

9) What are the five aspects van Zoonen suggests are significant in determining the influence of the media?

•Whether the institution is commercial or public
•The platform upon which they operate (print versus digital media)
•Genre (drama versus news)
•Target audiences
•The place the media text holds within the audiences’ daily lives

10) What other media theorist can be linked to van Zoonen’s readings of the media?

Gauntlet and bell hooks come to mind mainly as they all share similar ideas

11) Van Zoonen discusses ‘transmission models of communication’. She suggests women are oppressed by the dominant culture and therefore take in representations that do not reflect their view of the world. What other theory and idea (that we have studied recently) can this be linked to?

Diasporic Identity by Paul Gilroy is quite similar to this, instead of gender, Gilroy talks about the effect that misrepresentation will have on black britons and African Americans, and how it will mix their own understanding of the world. 

12) Finally, van Zoonen has built on the work of bell hooks by exploring power and feminism. She suggests that power is not a binary male/female issue but reflects the “multiplicity of relations of subordination”. How does this link to bell hooks views on feminism and intersectionality?

This links into bell hooks belief that the power imbalance can't be defined through the defining of men and women, Zoonen adds to this by stating that adding extra intersections further complicates this 

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