1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'
We are constantly trying to shape an image of ourselves, whether or not it's online or in real life
2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.
2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.
Nike: A popular brand that promoted individuality and helps highlight minorities.
Senhieser: Revolves around the idea of professionalism and efficiency
Sony/Playstation: Wildly received entertainment that continuously innovated and provides high-quality entertainment
FujiFilm: Creativity, individuality, innovation are synonymous with fujifilm
ITSU: They make nice food
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?
I believe that the style or aesthetic of an item/product is valued higher than the actual product itself, along with that but products are often bought due to their image and what the status gained by owning that item.
4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.
Media saturation plays into the idea of hyperreality, that the lives and events audiences view through their preferred media mediums are often blurred, and cannot be distinguished. This leads to imitation.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?
I would say it's not a reflection of myself as I tend not to post myself per say (ideas, opinions etc) instead I reserve social media for a purely aesthetic reason. In that sense yes.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
Everything comes with a price, in this case, the price is search history being sacrificed for convenience; as long as it is limited to that, Im ok with it.
Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five bullet points summarising what you have learned from the cartoon.
Representation & Identity: Factsheet blog task
Finally, use our brilliant Media Factsheet archive on the M: drive Media Shared (M:\Resources\A Level\Media Factsheets) to find Media Factsheet #72 on Collective Identity. Save it to USB or email it to yourself so you have access to the reading for homework. Read the whole of Factsheet and answer the following questions to complete our introductory work on collective identity:
1) What is collective identity? Write your own definition in as close to 50 words as possible.
Collective identity is an identity that is shared between a group of people rather than an individual. Within that group, in order to have a collective identity, the group must have at least one thing in common. A typical/well known collective identity is the American identity, the idea of patroticism towards the US.
2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
3) How does James May's Top Toys offer a nostalgic representation of Britain?
It creates a sense of nostalgia for viewers older than the age of 30 as the presenter (who is older than 30) shows and reviews items he used to play with when he was younger.
4) How has new technology changed collective identity?
Collective identity is now an international phenomenon due to the availability of communication on an international level.
5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
‘Identity is complicated; everyone thinks they have got one.’
6) What does Gauntlett suggest about creativity and identity?
Gauntlett believes that in order to effectively use creativity one must have the ability to form a unique identity
7) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
It Henry Jenkins theory of interpretive communities with the members of the facebook group creating groups for certain aspects of the movie, e.g. the fact that Shaun of the Dead has a group and, about the fact that the movie taught people the word exacerbate
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?
Everything comes with a price, in this case, the price is search history being sacrificed for convenience; as long as it is limited to that, Im ok with it.
Media Magazine cartoon
Now read the cartoon in MM62 (p36) that summarises David Gauntlett’s theories of identity. Write five bullet points summarising what you have learned from the cartoon.
- David gauntlett is bald
- Argues that "Alternative ideas and images have created some space for greater diversity of ideas
- Takes into account generational differences when it comes to his work
- Does not agree with the diea that masculinity is in crisis
- Believes that we form narratives to frame our experiences.
Representation & Identity: Factsheet blog task
Collective identity is an identity that is shared between a group of people rather than an individual. Within that group, in order to have a collective identity, the group must have at least one thing in common. A typical/well known collective identity is the American identity, the idea of patroticism towards the US.
2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint?
- Digestives
- Union Jack
- The Royal Family
- Tea
- London
- Harry Potter
- James Bond
- Sherlock Holmes
- X-Factor and other Competition shows (Britains got talent etc)
3) How does James May's Top Toys offer a nostalgic representation of Britain?
It creates a sense of nostalgia for viewers older than the age of 30 as the presenter (who is older than 30) shows and reviews items he used to play with when he was younger.
4) How has new technology changed collective identity?
Collective identity is now an international phenomenon due to the availability of communication on an international level.
5) What phrase does David Gauntlett (2008) use to describe this new focus on identity?
‘Identity is complicated; everyone thinks they have got one.’
6) What does Gauntlett suggest about creativity and identity?
Gauntlett believes that in order to effectively use creativity one must have the ability to form a unique identity
7) How does the Shaun of the Dead Facebook group provide an example of Henry Jenkins' theory of interpretive communities online?
It Henry Jenkins theory of interpretive communities with the members of the facebook group creating groups for certain aspects of the movie, e.g. the fact that Shaun of the Dead has a group and, about the fact that the movie taught people the word exacerbate
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