January assesment LR

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: This is brilliant... your assignment for Q3 is exactly what we're looking for. Thoughtful, enganged, critical and reflective, keep this up!

EBI: Q1 and Q2 are worth revising briefly to add the detail/accuracy to reach the top level in every question.

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1 
Benefits

• Reduce costs and increase profit
• Diversification means companies can embrace new technology and find new revenue streams e.g. music industry and streaming

Q2 :
Unique funding model for BBC and Channel 4 means channels don’t need to chase
audiences/high ratings and PSB remit means subjects are covered and people are

represented that otherwise may be ignored by commercial broadcasters.

Funding model is outdated in the digital age – licence fee of £147 a year for all BBC (and
some C4) content isn’t realistic. Young people are increasingly choosing to avoid paying the

licence fee so long-term future of funding model isn’t viable.

Q3:

Gerbner’s cultivation theory suggested that heavy TV viewers developed ‘mean world

syndrome’ and saw society as far more dangerous than it actually is. This could be

considered a significant damaging effect. It could be argued the internet exacerbates this.

Technopanics – the online version of moral panic. Links to idea the internet is dangerous and

unregulated. Suggests media perhaps can have a damaging effect on audiences.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?

7.5/10

4) Look at your answer for Question 1. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.

I believe I did, I just think I could have elaborated more


5) Look at your answer for Question 2. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?

I believe that I followed the guidance, but the main issue is that my against arguments were slightly weak. If I was to mention the BBC's advantage over commercial broadcasters, I may have gotten a better answer.


6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media. 

Exposure to online media has also been hailed as unhealthy. This idea can be falsified due to online media platforms such as vox and vice as they introduce ideas, news stories and agendas from different angles to a mainstream audience, they bring in ideologies that healthyly contradict and contrast conventional news stories from mainstream, more traditional news outlets. helping create a more educated generation.