Cultural industries refer to the creation, production of a cultural or artistic nature.
2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?
Hesmondhalgh has stated that cultural industries are highly profitable in societies that support conditions for large companies to make money. These societies tend to have audiences that want a constant stream of products.
3) Why do some media products offer ideologies that challenge capitalism or inequalities in society?
Variety and difference are important, media products of this nature support that difference, that and the fact that these media products do support the views and ideologies of certain audience members
4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries?
• it's a risky business
• creativity versus commerce
• it's high production costs and low reproduction costs
• the semi-public goods; the need to create scarcity
5) Why are so many cultural industries a 'risky business' for the companies involved?
There is no guarantee of success due to multiple reasons:
- Audiences perceive content differently (reception theory) to what the creator intended
- The industry is volatile, what audiences want change often
- Often dependent on other cultural industries to
6) What is your opinion on the creativity v commerce debate? Should the media be all about profit or are media products a form of artistic expression that play an important role in society?
I believe that there should be a fair balance between the two, creativity is needed in order to keep content interesting, while the commodification of the media in order to make the industry viable
7) How do cultural industry companies minimise their risks and maximise their profits? (Clue: your work on Industries - Ownership and control will help here)
They minimize their risk by using well-known actors and genres. They maximize their profits through verticle and horizontal integration
8) Do you agree that the way the cultural industries operate reflects the inequalities and injustices of wider society? Should the content creators, the creative minds behind media products, be better rewarded for their work?
I think the cultural industries profit from the inequality and injustice as they exploit creators through underpaid work, lack of representation and lack of recognition.
9) Listen and read the transcript to the opening 9 minutes of the Freakonomics podcast - No Hollywood Ending for the Visual-Effects Industry. Why has the visual effects industry suffered despite the huge budgets for most Hollywood movies?
Visual effect industries are having difficulties due to both financial issues and political forces
10) What is commodification?
The process of changing products and services into means of trade
11) Do you agree with the argument that while there are a huge number of media texts created, they fail to reflect the diversity of people or opinion in wider society?
I believe that with time there is a clear increase in niche opinions and issues being represented in modern media, these newer opinions do definitely represent a more diverse point of view
12) How does Hesmondhalgh suggest the cultural industries have changed? Identify the three most significant developments and explain why you think they are the most important.
Availability:
Cultural products can now be shared across national borders. This allows there to be more hybrid genres which helps to decrease the cultural influence of america.
Digitisation:
The digitisation of the media helps millions of people view the content of small time cultural industries.
Advertisement:
There has been a crazy amount of advertisement used to help increase the popularity of cultura
No comments:
Post a Comment