Thursday, December 13, 2018

MIGRAIN: Industries - Public service broadcasting

Public service broadcasting: blog task

Create a new blogpost called 'Public service broadcasting' and complete the following tasks:

Ofcom report

Read the first few pages of this Ofcom report into Public Service Broadcasting in 2017.

1) How does the report suggest that TV viewing is changing?

Suggests that TV viewing habits have changed significantly especially within the younger generations and the 45 year old age group.
2) What differences are highlighted between younger and older viewers?

States that younger generations are watching significantly less than before and that older generations are viewing TV far more than before.

3) Does the report suggest audiences are satisfied with public service broadcasting TV channels?

The report states that PSB's are still watched extensively and are quite popular.

4) Public service broadcasting channels are a major aspect of the UK cultural industries. How much money did PSB channels spend on UK-originated content in 2016? 

PSB'S spent a total of $2.6 billion on UL-originated content in 2016



Goldsmiths report

Read this report from Goldsmiths University - A future for public service television: content and platforms in a digital world.

1) What does the report state has changed in the UK television market in the last 20 years?

The report states that PSB's are losing their market share and is being taken up by more on-demand providers and private providers.

2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?

1. In return for public service broadcasters meeting the obligations of their licences, their content should be guaranteed prominence on electronic programme guides, smart TVs and on the interfaces of on-demand 
players as they emerge.

 2. Retransmission fees should be paid by pay-TV platforms to public service television operators to address the current undervaluation of public service content by these distributors. 

3. Ofcom should supplement its occasional reviews of public service broadcasting with a regular qualitative audit of public service content in order to ensure that audiences are being served with high-quality and diverse programming. This should include detailed data on the representation and employment of minority groups and a comprehensive account of the changing consumption patterns of younger audiences. 

4. Ofcom should continue to monitor the independent production sector and take action, where necessary, if consolidation continues to increase and if diversity of supply is affected

3) What does the report say about the BBC?

The report states that the BBC is important and that it provides valuable diverse content, but the report also acknowledges the fact that the BBC need to put more effort when it comes to making their content more modern.

4) According to the report, how should the BBC be funded in future?

The report suggests that the BBC should scrap the flat service fee and should work to integrate the fee into council tax 

5) What does the report say about Channel 4?

The report aknowledges that Channel 4 has an important role to play when it comes to PSB's but needs to work harder on providing content for older kids; the report also states that Channel 4 has cut programme spending. When talking about the possible privatization of Channel 4 seriously risks its Channel remit.

6) How should Channel 4 operate in future?

Channel 4 should remain a PSB and should aspire to invest more resources into providing content catered for an older audience

7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?

The report states that there are new broadcasters are taking elements from PSB's and taking them out of the public system. The report also states that the new broadcasters should receive help from the government.

Final questions - your opinion on public service broadcasting

1) Should the BBC retain its position as the UK’s public service broadcaster?

The BBC has remained as a reliable source of information and I believe it should stay like that. It's important to have an unbiased media giant be present in the current media climate.

2) Is there a role for the BBC in the 21st century digital world?

The BBC needs to aim at producing new, more modern content. As of right now their contributions have been valuable, but in the 21st century, their confirmed income safety net needs makes them comfortable, and if they're comfortable, a newer and more prepared/researched media provider will overtake them in the future

3) Should the BBC funding model (license fee) change? How?

As mentioned before in the report, I do think to scrap their license fee and trading it for a progressive integration within our council tax would be a good idea. 

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